Commercialization of Love

We don’t do Valentine’s Day. Not in the way where you say you won’t give each other gifts and then get mad when you actually don’t get anything. No, really. We don’t do Valentine’s Day in the way that, we choose to love each other every day. We choose to respect each other every day. And care for one another in a way that feels special and appreciative every day. And we do the same for the people we work with and everyone else in our lives. (At least we try, but we are just human after all.)

So, no roses, no overpriced set menus in overfilled restaurants, no pink and glittery bullshit. And no sales with Love20 as a discount code. To us, love is not something you can quantify, track and commercialize. This should not be another opportunity to sell stuff to people who don’t need any more stuff. But instead, a question of intent. Why are you doing what you do, can you remember what got you here in the first place, what gets you excited when you talk to other people about your industry, and what gets you out of bed in the morning? Can we use today to remember that and act from this place of love every day of the year?
When we talk about Love as the seed of everything we do in our business, we always try to come from a genuine place. A place of care and empathy. How can we love our people today, our clients, our community? How can we love ourselves first and foremost, to be in a place to care for others to begin with? Remember that oxygen mask.

Don’t get me wrong, there is absolutely nothing wrong with taking a day to celebrate love. Or women, the earth, or even donuts for that matter. To us, it becomes problematic when it comes with expectations, with pressure, and it’s all about making people feel inadequate. Or simply, when it turns into a sales machine completely void of all purpose or reason.

Much Love, (today and tomorrow and the day after that)

Lisa & Tim

PS: Email us with the subject line LOVE20 for 20 extra hugs for your next brand campaign. x