We want to wish you a glorious New Year – may 2024 give us a reprieve from the intensity 2023 held.

What a wild time we live in. So much heaviness all around. Right here where we live in Hawaii and far from us.

This is something I am learning from my incredible coach, Emma. And I love noticing it in my day-to-day work life more and more. She calls it discernment.

Sound is one of the most overlooked aspects of filmmaking. You can’t turn around without seeing some advice about camera toys, tools, and tutorials but where is the love for sound? 

Today, we are super excited to share a personal project with you, that celebrates our B-Corp certification. and our commitment to our studio values of Love, Beauty, Regeneration, and Play.

I’m struggling to write today. It happens. I have something to do but it’s not coming easy so I start looking for the most efficient way to get the work done while maintaining my sanity.

Thank you, for creating that family policy for your small business, even though the numbers weren’t that great last quarter and your board really urged you to put your focus elsewhere.

People will forget what you said, people will forget what you did, but people will never forget how you made them feel. - Maya Angelou

Obviously, she is brilliant, and so on point here, and while yes, we create brands and campaigns based on words and visuals, really, we are in the feelings business.

During our retreat last week, we have been thinking a lot about bringing our business values to life in different ways. One newly embraced value is play.

Hi, we are writing this from our ocean-view balcony on the North Shore of Oahu. We decided not to go to Europe this summer and instead, planned a creative retreat for ourselves.

“As artists, we aim to live in a way where we see the extraordinary hidden in the seemingly mundane, then challenge ourselves to share what we see in a way that allows others a glimpse of this remarkable beauty.”

Okay, to wrap up this series of breaking down our regenerative branding process, we’ll look at the final piece – the brand guide.

A significant part of your new brand identity is your logo. Often confused by the brand itself.

While we are still deep in our brand identity, we thought we’d take a brief moment to reflect on this most recent Earth Day hangover.

Choosing the right colors for your brand can be a daunting experience. What is enough, or too many, where do you draw the line between what you personally like and what makes sense for your company?

As we mentioned last week, once the mood board has been signed off, we conclude the “input phases” and take a few weeks to work through our process of breathing life into this new brand.

This is the 80th edition of our studio notes, and I am thrilled that it lands on my favorite part of our regenerative branding process, the visual exploration.

The next step in our regenerative branding process is a deeper dive into the people you serve. Your Brand Personas.

After breaking down the foundation of our brand strategy, the core messaging, last week, we will now look at the second part of the strategy. The Brand Narrative. This is where we dive into the problem you are solving with your product or service and the solution you are providing, the approach you choose to solve said problem, and then the points of differentiation that make you special at doing so.

This week’s section feels like the most challenging part of the process. Mainly, because we, like most people, always want to do it all. We hate narrowing down possibilities, and care about so much.