Alyte

A web3-based, community fitness platform. 




Together with the Alyte team, we decided to create a brand that doesn't fall into place with the current web3 world but instead speaks to people who are not necessarily comfortable in this space. This is an aspiring certified B-Corp, so it was important to show the humanity and connection aspect and create something in this space that felt cozy.

we created

Brand Identity
Creative Direction
Design
Logo Animation Concept
Swag
Website Layout
Photography Look and Feel
Set Design Concept

Class and Teacher Implementation
Web3 Integration, Token and NFT Concept

The Alyte brand is confident, clear, and inclusive. Our goal is to make people feel welcome and seen. We exude fun and connection at every touchpoint. We want to show that this is a new frontier brand, claiming a space in Web3 for people who are not native to that world. To show this, we play with combining 2d graphics into our 3d world and inviting people through the looking glass into a new kind of Metaverse – a cozy one. 

Let’s make waves with your brand.