After breaking down the foundation of our brand strategy, the core messaging, last week, we will now look at the second part of the strategy. The Brand Narrative. This is where we dive into the problem you are solving with your product or service and the solution you are providing, the approach you choose to solve said problem, and then the points of differentiation that make you special at doing so.

This week’s section feels like the most challenging part of the process. Mainly, because we, like most people, always want to do it all. We hate narrowing down possibilities, and care about so much.

As promised, we are going to break down our regenerative branding process using ourselves as an example company, to reevaluate if we still fully express what we stand for in the best possible way.

At the beginning of the year, we decided we want to infuse more play into our work, we also talk about love as a seed for everything we do in our business.

When we talk about Love as the seed of everything we do in our business, we always try to come from a genuine place. A place of care and empathy.

We’re in an era where it’s still of the utmost importance to investigate claims and give everything we consume and see a second, third, and fourth pass.

We envision a global economy that uses business as a force for good…

Wouldn’t it be fun if love could indeed be a business model? If showing up on social media, or any other channels, could feel like you were loving your people?

In true Fernweh spirit, we are spending the end of the year adventuring.

It’s not about what you acquire but who you inspire.

I am getting excited about the idea of a paradigm shift towards co-ownership vs all of the money to acquire customers going to the same evil giants.

The answer is simple. You don’t. You build a brand instead.